7 New Beauty Brands You Need to Know

There's no denying the appeal and efficacy of staple brands like L'Occitane, Chanel, La Prairie and Yes To Carrots, and that's precisely why it's easy to overlook up-and-coming brands that aren't tried and true. So we sifted through countless products, trying out as many under-the-radar brands as possible. Here are the top seven to add to your shopping list now.