Daniel Jackson photographed Jennifer Lawrence for her second Miss Dior ad campaign, and unlike the highly glamorous, overly Photoshopped first time around (photographed by Willy Vanderperre), the Fall 2013 campaign shows the young actress appearing essentially fresh-faced and naturally beautiful. The ads may not showcase high drama, but they’re an interesting example of where Raf Simons is taking the brand and what his vision for Miss Dior in particular is.
Forum member opinions on the campaign were predictably all over the place. Kite posted, “I love it. I quite like that she looks a bit tired. It’s wintery without snow and stereotypical references.” I have to agree.
“I love it. I think she looks lovely. Even though I also loved last season’s overuse of Photoshop, this looks much better,” kokobombon shared.
VogueDisciple93 was not so positive. “Looks like a Gap campaign,” he shuddered.
Others had issues with the simplicity of the coat (chanelh called it “not a very smart choice” while Cosmic Voices found it “boring”), but I actually think the coat is one of the campaign’s strengths. Jennifer is not completely tricked out and neither are her clothes. The Dior woman doesn’t need to be showy to be beautiful, and I think that’s something we sometimes forget. This is a worthwhile reminder.