Lanvin‘s Fall 2014 advertising campaign is all about family values (and the clothes, of course). The French fashion house’s creative director Alber Elbaz selected Edie Campbell to front his latest collection. Edie’s mother Sophie Hicks is also seen in the campaign alongside other family members, including her father Roddy and brother Arthur. Edie’s beloved horse Dolly also makes an appearance as well as a bunch of professional models. The group was photographed by Tim Walker, who replaces long-term lensman Steven Meisel.
Most of our forum members are completely taken with the new campaign. “Loveed!! Finally a change of photographer!!!” wrote testinofan.
“Love Tim’s interpretation of Lanvin. I hope he shoots some more campaigns in the future!” enthused Nepenthes.
Elfinkova also showed enthusiasm toward the images: “This is all so lovely! Like another member stated, I too am living for Tim Walker’s interpretation of Lanvin.”
Although not everyone is up for the change. “So this is the first time Meisel didn’t shoot the campaign since like forever… I need to process this… I suppose change is not a bad thing… But I don’t know if I can handle this…” worried mikel.
“Edie is the personification of fashion’s current state; dull, uninspired, and catatonic,” disapproved an uninterested VogueDisciple93.
An unsatisfied helmut.newton posted, “Terrible and awkward! Looks like an extremely over-thought and lame editorial from Pop or i-D Magazine. Not interesting at all! And what’s more, the creative direction is beyond cringe-worthy. Meisel was so brilliant with his campaigns for Lanvin, as they offered something more mysterious and intriguing. His aesthetic was so suited to the designs of the house. Tim Walker is literally the last photographer I would associate with the House of Lanvin. Completely disparate aesthetic sensibilities and it really shows in the worst way possible.”
See inside the thread for the full advertising campaign as well as the menswear campaign. You can join the discussion here, too.