Yesterday on Instagram, Mert Alas posted a preview of the Versace Fall 2014 ads, which he shot together with longtime collaborator Marcus Piggott. The first thing to note is the presence of crotchless chaps in the menswear campaign, which stars models Filip Hrivnak and Daan van der Deen:
I don't know how you feel about crotchless pants, but you have to appreciate Versace's attention to detail: the way the printing on the underwear complements the embroidery crawling across the leg of Daan's jeans and the graphic on his T-shirt. If you have any inclination to wear crotchless pants, this is how you do it.
There are other, chest-related aspects of this photo that we could discuss, but I'll leave you to silently ponder those while I move on to the womenswear campaign below. Please join me whenever you're ready.
I wish this were the baseline for fashion photography (and in fact, it does borrow something from two of the genre's most influential practitioners — Guy Bourdin and Helmut Newton). The image, featuring models Anna Ewers and Stella Tennant, is sleek and sexy; it makes me want to buy Versace clothing, and I don't typically identify with the Versace brand. Combining high commercial appeal with a strong conceptual vision, the ad draws you in as a viewer and evokes a mood.