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Renegade Collective Explains Decision to Put Lily Cole on Cover

Entrepreneurial magazine Renegade Collective has chosen British model Lily Cole to front Issue 12 of the growing glossy, but Editor-in-Chief Lisa Messenger admits it wasn’t a decision she took lightly. “When my team suggested Lily for the cover, my initial gut reaction was no,” she tells theFashionSpot.

The editor explains that she “didn’t really know much” about Lily at the time, but after being invited to meet her by the British Council, the redheaded beauty became an obvious decision for the cover. “I was blown away by her candidness, maturity, insatiable lust for knowledge, desire to give back to the world and serious kick arse entrepreneurial spirit. The girl has some serious swagger!”

As for the magazine’s boxes of game changers, thought leaders, rule breakers and style makers that need to be ticked, Lily seems to tick all four. Lisa explains that Lily is changing how we consume and shows thought leadership with her “social ideologies and will to change the world.”

“She’s a bit of a rule breaker in terms of not really giving a damn and living life the way she wants to live it and not according to other peoples expectations.” Of course, the whole modelling thing has the style maker section covered.

And even if you think you know everything there is to know about Lily, Lisa thinks “people will see a really different and unexpected side of Lily” from reading this issue. “I think there are some great lessons around following your heart and passion,” she says. “If the first three days of sales data is anything to go by, people are just loving the decision.”

We’re thinking the captivating cover helps, too, with the porcelain-like model wearing a contrasting black and navy pleated dress by G-Star Raw and a simple, delicate necklace. The look is polished off with her strawberry-blond, tousled locks and bronzed makeup by celebrity makeup artist Max May, making her blue eyes pop.

Renegade Collective has pulled in quite a few fashion icons for its highly-anticipated issues, with Lily joining the magazine’s list of fashionable cover girls, including Rumi Neely of Fashiontoast and Nicole Warne of Gary Pepper.