It was around Father’s Day that I wrote about travelling tailor Indochino and its mission to suit and boot the discerning gents of Toronto for under $500. The venture from the Vancouver retailer was extremely well-received, which is why the brand is seeking to return to the big T Dot with a permanent showroom.
Beginning August 1, Indochino will set up camp at 425 King Street West, where it will house a showroom and once again offer its unique selection of one-of-a-kind garments. How will it work? Well, men are invited to book half-hour appointments to get measured, receive styling advice, view products and build a unique custom suit with the help of a personal stylist. Once they receive their garment four weeks later, customers can book follow-up appointments for fit checks and update their measurement profile as their weight fluctuates (after those long weekend BBQs).
Need I emphasize how great of an idea this is for any upcoming wedding parties? The women of the big day can head over to Amanda-Lina’s Sposa Boutique in Woodbridge for a Say Yes to the Dress experience (they’re still looking for participants), while the guys can indulge in some made-to-measure suit shopping for their perfect bro-date.
“We owe it to Toronto to launch the next stage of our adventure in the city,” says Kyle Vucko, Indochino’s CEO and co-founder in a press release. “It’s been one of our best markets right from the start, we have a loyal customer base, plus our pop-up event earlier this year was our most successful ever. We have ambitious plans for our showrooms and are excited to find out where we’ll be a year or two down the line.
“Our pop-up events introduced guys to the Indochino way of getting styled, measured, and dressed. We want to extend that experience with the showroom and develop long-term relationships with our guys by helping them to perfect the fit of their garment and build a unique wardrobe over time.”
This opening also coincides with the launch of Indochino’s Fall 2014 collection, which will be exclusively displayed in Toronto. As for the all-important price point, in keeping with the travelling tailor concept, suits will start at $449 and shirts from $79. Appointments can be booked by following this link.