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Yumi Launches Fall 2014 Campaign with Lilah Parsons

If you’ve not heard of model Lilah Parsons, then we’re pretty sure that you’ll discover her soon enough. From gracing designer runways at the likes of Vivienne Westwood to teaming up with Very to front a recent festival campaign, she’s continuously scoring one cool job after another. 


Image: @lilahparsons via Instagram

It has just been announced that Lilah will be fronting Yumi’s Fall 2014 campaign, which is set to launch this month. The campaign images were first released on social networks, featuring gorgeous, simple separates effortlessly styled with a quirky, East London feel.

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Image: @lilahparsons via Instagram

Check out the brand’s behind-the-scenes video to view more of the looks, and get started with your wishlist!