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Liu Jo Launches in Canada

Liu Jo2

When it comes to Italy, a few keywords pop to mind, like food, fashion and handsome men. As of this fall, you’ll be adding Liu Jo to that list. The ready-to-wear brand that mixes sophisticated style with trendy accents is launching in Canada this month.

Fall highlights include office-appropriate separates, such as tailored blazers, tapered trousers and shift dresses in menswear-inspired wools, tweeds and herringbone patterns. For casual outings, there are sequined silk blouses, slouchy oversized sweaters and off-the-shoulder tops that are equal parts sexy and edgy. And accessories include a wide range of cool booties, towering stilettos and cute flats as well as soft-as-butter leather totes, satchels and clutches with subtle bejewelled embellishments.

The strongest component of the brand is its vast selection of denim. Liu Jo boasts a variety of washes and treatments (think faded, distressed, indigo-dyed, bleached, stonewashed and patched) on a seemingly endless array of styles. Fancy a loose boyfriend style, a super-stretchy skinny or a comfortable crop? Liu Jo’s got it. And they’re all capped off with the brand’s signature rhinestone accent on the back label.

But perhaps the secret to this brand’s success is its Bottom-Up jean. Its name leaves little question as to what it does, but the way in which it goes about it, with strategic darts and seams, makes it a sneaky act of magic. Leave it to the Italians to discover the ultimate way to complement a woman’s backside.