Boden has finally opened its virtual arms to Australian customers, offering an e-commerce portal dedicated solely to us. The British clothing giant has taken the hassle out of currency conversion by offering pricing in local Aussie dollars, and it also guarantees delivery in three to five days.
Launching in Australia with Spring 2014, the website is now live and features a diverse selection of men’s, women’s, children’s and baby products. Prices are affordable and generally fall under the $300 mark, with apparel, accessories and footwear available. Like competitor ASOS, Boden also has specific ranges for petite and maternity fashion.
With online sales making up 90 percent of all orders for the business, it’s about time Boden got serious about the Australian market. Surely we’ll contribute a great deal of coin to the roughly $463 million the British clothing giant earns in sales annually.