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Demi Lovato Is the New Face of Skechers

Demi Lovato is one of those child star stories that we love. She emerged from a stint in rehab stronger and more successful than ever before. Right now, she’s on tour and homegirl is killing it — just peep the crowds coming out to see her. And trust, her pull is not going unnoticed. Skechers has just tapped the singer to front its Holiday 2014 campaign. 

Image: courtesy Skechers

Image: courtesy of Skechers

The shoe label’s offering a sneak peek at what’s to come from the campaign, including a video introducing the singer, who says she wears Skechers “almost daily” as the brand’s newest face. 

Demi is obviously stoked to be welcomed into the Skechers family, partly because of the company’s emphasis on individuality: “Everyone is unique and Skechers embodies that. Their Skechers Memory Foam shoes conform to YOU, so it’s a customized fit. I think everyone should celebrate their individuality and I’m happy to collaborate with Skechers in promoting this message.”

In the teaser clip, we see a peppy Demi posing happily in her very comfy kicks. Check her out in action.