Today, American fashion designer Narciso Rodriguez will launch his latest women’s fragrance, NARCISO, with an in-store appearance at the Bloomingdale’s 59th Street flagship store in New York City. This marks the designer’s fourth scent created in collaboration with Beauté Prestige International and the first fragrance named after Rodriguez. The scent celebrates a woman’s power of seduction and luxury with a feminine fragrance that lingers and endures. While musk remains the signature heart of the scent, notes of vetiver, the most elegant note from the woody family, are incorporated with florals like lucid gardenia and soft, radiant Bulgarian rose to create a bold and subtle result. The ad campaign features Brazilian-born model Raquel Zimmermann, who radiates natural, glamorous beauty in the image. NARCISO ($95 to $112) is available now exclusively at Bloomingdale’s stores nationwide and on Bloomingdales.com.