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Agent Provocateur Opens First Boutique in Canada

AP article

Few lingerie brands manage to strike that sweet spot between sophisticated luxury and tongue-in-cheek sensuality quite as well as Agent Provocateur. Who other than AP can sell a $300 lace and tulle bra next to silk tasseled pasties, after all? And starting today, Canadians will be able to get their lingerie fix at the country’s first standalone AP boutique in Toronto.

The boudoir-inspired boutique will carry AP’s main collection, bridal, swimwear, classics, hosiery and accessories, as well as the brand’s limited-edition couture Soirée collection. Keeping in line with other boutiques around the world, the Toronto location will feature baby pink and black finishings along with gray and black lace carpets, while staff will wear the iconic Vivienne Westwood designed pink housecoats.

AP’s newest store is located at 131 Bloor St. W., Toronto.