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La Couleur Couture Launches New Fall Shades Inspired by the Fall 2014 Runways

LACC article

We sure love doing our nails, don’t we ladies? More versatile than lipstick and more flexible than hair colour, nail polish offers us a seemingly endless variety of colours and treatments, and the delightful whimsy of being able to change it every day if we so choose. This season, newbie Canadian brand la couleur couture launches its second collection of shades in tune with the colours seen on the international fall catwalks.

Whether you’re looking for daring reds in line with Wes Gordon’s runway show, vampy black à la Vera Wang or elegant, Elie Saab-inspired gold, this collection has you covered. As if a wide spectrum of fashionable shades wasn’t enough, the brand also trades on an eco-minded philosophy. Founder Farima Hakkak wanted to offer nail polish lovers a highly pigmented and fast-drying product that was also safe and cruelty free. As such, her lacquers feature a UV inhibitor, are vegan-friendly, non-toxic and free of parabens, gluten, formaldehyde, DBP, camphor and toluene. All you get are lustrous, beautiful colours and long-lasting shine.

You can get your hands on la couleur couture at Shoppers Drug Mart stores across Canada.