The bread-and-butter of our Pinterest experience lies in the independent, artistic souls that inhabit its virtual pages. But there's something to be said for all the companies that have jumped on the bandwagon. While Pinterest is a great way to promote merchandise, how do you skirt the line between overt self-promotion and general great pinning? By moderation! Yes, companies should pin their merch, but showing a general interest in the Pinterest community at large (by showing inspirational imagery, behind-the-scenes action) makes their page look less like a straight-up catalog, more like a conversation. So this week, we found 10 of our favorite e-commerce sites which also happen to be great at Pinterest—click through to see our choices!
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Alison Baitz is a freelance fashion and culture writer. When she's not busy chatting about online shopping or rooting out cool new designers, she's interviewing up-and-coming musicians or sampling food for articles and calling it research. She's proud to be a part of the DC-based food zine The Runcible Spoon. Yes, she is on Twitter: @itsmealison.